Management Place, Marketing Place and Events Organization
Promotional activities aimed at highlighting the strengths of a specific location, more or less touristy: hospitality, accommodation facilities, attractions and naturalistic beauties must be communicated in the right way to the right target of users.
Course description
The Teacher Training Course Ka1 deals with the marketing and communication tools and techniques necessary to enhance the local resources of a specific region, with particular attention to the food and wine sector and tourism. There will be space for analysis, study and management of promotional events for typical local products.
The skills acquired will allow students to operate in the sectors of food and wine communication, tourism and craftsmanship excellence, with particular focus on the launch of new products and services, on the organization of events for economic, tourist and cultural purposes, on activation of internationalization processes and on the management of press office activities.
During the course activities one day will be dedicated to a tour/visit of places, art and touristic cities (Firenze, Lucca, Pistoia, Pisa, Viareggio, Livorno, Arezzo, Massa e Carrara, Vinci, Montecatini Alto, ecc) museums or enterprices, tasting experiences and local tour.
Dates and course registration
The ‘Management Place, Marketing Place and Events Organization’ Teacher Training Course Ka1 is held during the second week of each month.
To register, please fill out the information request form located at the bottom of this page and on other pages of the website. Upon receiving your request, we will send you the registration form along with instructions for the registration process.
Are the available dates not usable? if you are more than 5 participants contact us.
The courses in Tuscany have been amazing! From history to gastronomy, I learned and discovered so much. I will definitely return
Info courses
We offer diversified packages to meet students’ needs. Our basic package at €450 for 5 days includes registration fee, educational material, competency certificate, administrative costs, and coffee breaks. For a more comprehensive experience, we provide customizable additional services such as welcome dinner, all-inclusive accommodation in 3 or 4-star hotels for 6 nights with full board, and guided cultural tours. Contact us via email or by filling out the form for a personalized quote and an unforgettable experience with Erasmus Tuscany Training.
Our basic courses last for 5 days and provide an intense learning experience. Students engage in comprehensive and hands-on lessons to enhance their skills in their field of interest. The aim is to provide a solid foundation of knowledge and skills for professional or personal success.
Our courses take place in a modern facility located in close proximity to the train station, ensuring students easy access and convenient logistics for their stay. Equipped with state-of-the-art amenities and technologies, our venue provides an ideal environment for effective and stimulating learning.
Course highlights and objectives
- How to define a territorial marketing project
- The target and the segmentation of tourism demand
- The competitiveness of the territory
- Swot analysis: strengths and weaknesses of the territory
- Development strategies
- Creation of the territorial marketing plan
- Identification of territorial marketing actions
- Construction of the promotional mechanics of the territory
- Identification and composition of the promo-marketing basket
- PR actions and media impact assessment
- Monitoring of territorial marketing results and calculation of redemption
- Interactive marketing and Internet environment
- Knowing the customer: Customer analysis / satisfaction
- Relational marketing (Customer service)
The Training Course trains experienced managers in marketing and communication able to work in communication agencies, press offices, marketing offices of institutions and companies for the promotion of products and services in the food and wine, tourism sector and for the management of events related to typical local products.
Would you like to have some information about our courses? just submit yout details and we’ll be in touch shortly. You can also email us if you would prefer.
Select the month to check availability.